Make the start of
business for the customers a pleasant one
Corporate business linked to external and internal customers
in a triangle shape exposes an intimate relationship between
the three of them. Of those the emphasis should be put on
the internal customers, and they consist of primarily the
employees, and in a wider sense they include the family
of them and affiliates.
Employee satisfaction is an essential part of the business
profitability aspect and also contributes to an affirmative
corporate culture. This in turn impacts the handling of
external customers in a positive way and ultimately helps
to build up the company image.
For the above mentioned reasons D&Y Golf prioritizes
1) a thorough search for talented and trustworthy employees
by means of a sound hiring system 2) in addition to a sound
employee training program offering of a career development
plan enhancing the level of performance at work place 3)
motivating employees to actively take part in marketing
and strategic planning by providing them with a compensation
plan. These three components make the employees act as an
owner.